The Air Jordan 2010, the 25th version of basketball’s most successful shoe line ever. The designers of the shoe teamed up with Michael himself and came up with the concept of transparency. The transparent circle in the middle of the shoe is a transparent thermoplastic urethane window and was inspired by the way MJ sees through his opponents while only revealing the parts of his game he wanted to. And for the shoe to have a stylish entrance it will be worn by the Brand’s newest and probably most high-profile endorser in Dwyane Wade at All Star Weekend in Dallas.
At the moment there are people who are saying that the shoe is pretty ugly specially with that transparent circle in the middle of the shoe, and that they were expecting something much better with the design specially with Michael himself being a part of the design team. But people have done that before, criticizing Air Jordans on how they look, saying they won’t buy them specially with the price tag on Jordans but once they come out the market you could see long lines on every shoe store on the block, people wanting to get a pair even if they’re worth $190, wanting to be the first to wear the Jordans in their neighbourhood. It’s an Air Jordan, it’s an iconic shoe just like the Air Force 1. The shoe is coming out Feb. 13 at a retail of $170, and definitely I’m one of those wanting to get a pair of these.
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