For years, the masses have been told that the Air Jordan 1 was the silhouette that his Airness wore in a black and red colorway that led to being eventually banned by the league. The “Banned” colorway and history is at the core of what Jordan Brand stands for in reaching new heights by whatever … Read more

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Reebok recently announced its latest platform that aims to reduce waste while prioritizing what the consumer wants to see from the historic brand. The newly launched First Pitch program is formed by creatives who cook up products that are then voted on by consumers. The shoe will start at $1 and will go up until … Read more

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The Nike Adapt BB 2.0 is the second installment of Nike Basketball and the Swoosh’s auto-lacing technology as the line begins to implement to future of performance basketball with the new age of tech that is auto-lacing. Similar to the first Adapt BB, the 2.0 features a Cushlon system as well as the two buttons … Read more

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atmos. adidas. Two iconic brands. And this summer, they’re collaborating in efforts to create unique colorways on various adidas lifestyle models. Along with an adidas Superstar and ZX ALKYNE in the works, the Japanese brand looks to add their iconic animal prints over the adidas ZX8000. This iteration of the adidas ZX8000 features patterns indicative … Read more

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Mountain Dew and Sixers star Joel Embiid are releasing a custom Under Armour HOVR Havoc. The pair, designed by Jake Danklefs, features details that are inspired by both parties. The release for these contains a different approach, however. Embiid and the 76ers will be tweeting clues in the form of riddles to stickers with QR … Read more

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Kito is dropping its latest Catacombs collection after much anticipation. Kito has been seen on streetwear titans such as Billie Eilish, Quavo from Migos, Young Thug, and Lil Baby. The brand is releasing its renowned Catacombs design on the Air Force 1. The latest Catacombs collection arrives in three different colorways that feature a matching … Read more

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