With the tough economic environment right now, everyone is look for ways to cut costs be still maintain quality. Radii Footwear takes that into account with their new shoe collection that is set for release. Utilizing action leather in vibrant colors and materials, Radii is set to have a big launch at MAGIC next week.

Radii aims to cross over between the sneakerheads and action sports industry based in Southern California. The Creative Director previously worked in the Action sports boutique industry for 10 years and has taken it upon himself and an investor to create one of the freshest new brands to hit the scene in a long time. Check out the images of various colorful models, including mids and high tops, as well as boat shoe. Prices range from $55-$90 retail.