Osiris and Consolidated Skateboards Spoof Nike with The Drunk
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I have spoken a bit in the past about the efforts by major shoe companies to muscle into the skateboarding industry based on name recognition alone. The action sports company Consolidated Skateboards and skate shoe company Osiris have teamed up to create a satirical version of mainstream sneaker shoes with the Drunk. This shoe is available now in skate shops around the United States.
The shoe is a standard skate shoe with patent leather from heel to toe. The large yellow banana that streaks across the outside of The Drunk shoes the light hearted nature of the Osiris/Consolidated Skateboards collaboration. If you are looking for a statement and a skate shoe, The Drunk seems your best option. The only issue I have with this effort is that Osiris and Consolidated Skateboards are preaching to the converted. Skateboarders and action sports fans likely dislike the corporatism of Nike and Adidas already. In the end, you may be able to spark conversation and retrieve skateboarding from the jaws of corporate giants with a single purchase of The Drunk.










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