JGoods Customs has teamed up with rapper Pharrell Williams to produce a pair of Reebok Board Flip IIs with an ice cream shop theme. The Ice Cream Board Flip IIs maintain the same heel tag with a mischievous ice cream cone with cross bones as the original shoe. JGoods added a white/green/black checkerboard pattern from heel to toe in accordance with Pharrell’s wishes. The best part of the Ice Cream Board Flip IIs is the frozen fringe applied to the collar, eyelets and heel. This icy layer is instantly recognizable by kids and adults around the world who love an ice cream treat on a warm day.

The estimated retail price on these Reeboks is $1,100 which makes sense for the months of hard work given by the designer behind JGoods Customs. JGoods Customs has additional pictures of these customs on its blog linked here. Check out this blog before the ice cream melts off these custom Reeboks and the summer comes to an end.

Be Sociable, Share!

•